Multi-channel content engine
Your content engine,
on autopilot.
Cettle reads your knowledge base, runs research on OpenAlex and the live web, and turns GitHub releases into drafts. Blogs, case studies and LinkedIn — written in your voice, delivered to your CMS, published on a fixed cadence.
Inside the engine
A real content engine — not a posting tool.
RAG over your knowledge base. A researcher grounded in OpenAlex and the live web. GitHub-watch triggers that turn product changes into content. One stack feeds every channel — blog, case study, LinkedIn.
Ihr Input
Ihre Channels
Why cettle is different
Three things most content tools don't have.
Generic AI drafting is a commodity. Cettle is the engine that makes the output actually sound like your company — and stays in sync with what your product is doing.
RAG over your knowledge base
Your wiki, your docs, your past posts, your transcripts — cettle reads them all and cites them in every draft. The model stops guessing and starts quoting you. No more generic AI copy you have to rewrite line by line just to sound human.
Connect Notion, GitBook, Google Drive, Confluence or any markdown folder.
Researcher with citations, not hallucinations
Every draft is grounded in real sources. The researcher runs queries against OpenAlex (250M+ academic works), live web search and your own knowledge base — then weaves the findings into one cited piece. You can click through every footnote.
Sources are stored with the draft so you can defend every claim.
GitHub-watch turns code changes into content
Connect a repo. Cettle watches releases, merged PRs, doc changes and changelog updates — and drafts the post for you. Your product team ships, your content keeps pace. No more pinging marketing every release.
Works with public repos, private repos and your release branches.
Built for
Technical B2B & dev-tool teams
Your product changes faster than your content team can keep up. Cettle bridges product and marketing with citations and version awareness, so you ship docs-grade explainers — not generic AI sludge.
Multi-tenant agencies
Run separate brand voices, knowledge bases and topic pools per client. Pay per managed collection. White-label drafts land in each client's own CMS.
Established brands ready to scale
You already have a CMS, a voice and an audience — what you don't have is the bandwidth. Cettle removes the bottleneck between knowing what to publish and shipping it.
No AI slop
Stop shipping AI slop. Every claim cited.
Most AI writers stuff drafts with “a recent study showed” and URLs that 404 the second a reader clicks. Cettle grounds every quote, number and footnote in OpenAlex (250M+ academic works), the live web and your own knowledge base — then stores every source as structured citation data on every post.
Generic AI writer
A recent study showed that attention spans have decreased significantly. According to researchers, the average is around X seconds. This has major implications for content creators in today's fast-paced digital landscape.
Source:example.com/study-2023404
- Vague hedges like “a recent study showed”
- Statistics invented to sound confident
- URLs that 404 when readers click
- Same generic phrasings across every brand using the same model
- Latest information cuts off at the model’s training date
- Sources? Maybe a footer paragraph if you’re lucky
cettle
Gloria Mark’s research at UC Irvine (Mark, 2023) shows the average attention span on a single screen point dropped from 2.5 minutes to 47 secondsin two decades. Carmen Simon's study of 1,500 viewers found that 48 hours after a 20-slide talk, the average person recalled 4 slides (Simon, 2017).
✓news.uci.edu/2023/01/19/shrinking-attention-spans200
- Inline citations like (Mark, 2023) on every numeric or quoted claim
- Numbers pulled from OpenAlex (250M+ academic works) and the live web — never invented
- Every URL verified at draft time, not regurgitated from training data
- Your own knowledge base supplies the voice — not the model’s averaged tone
- Researcher runs the moment the draft is generated, with today’s sources
- Sources stored as structured citation data + emitted as Schema.org JSON-LD
No more boring generic AI slop. Fact-grounded posts on the latest data, written for your company.
Three operating modes
Three ways cettle keeps your content shipping.
Push triggers, LinkedIn distribution, cron-based generation — combine them as you need. They all run through the same engine.
Push the branch — the docs write themselves.
Cettle watches your release branches and turns every meaningful change into user-facing knowledge: a changelog entry, an explainer post, a help-center article. Built for end users, not for developers.
Auto
Triggered on every push to watched branches
"We push to release/* — and by the time the engineering retro starts, there's already a draft of the user-facing changelog and a matching LinkedIn post in review. Our content stopped being a separate workflow."
— Head of Engineering Technical B2B SaaS (anonymised)
LinkedIn that doesn't repeat itself.
Every long-form draft turns into a feed-native LinkedIn post with an on-brand cover image — scheduled and published to your company page on a fixed cadence.
1 / week
Posts published to your page automatically
"We push to release/* — and by the time the engineering retro starts, there's already a draft of the user-facing changelog and a matching LinkedIn post in review. Our content stopped being a separate workflow."
— Head of Engineering Technical B2B SaaS (anonymised)
Set a cadence, walk away.
Daily, weekly or monthly cron schedules trigger the full pipeline — research, draft, image, publish. Your content calendar fills itself while you focus on the product.
24/7
Cron-driven generation on your schedule
"We push to release/* — and by the time the engineering retro starts, there's already a draft of the user-facing changelog and a matching LinkedIn post in review. Our content stopped being a separate workflow."
— Head of Engineering Technical B2B SaaS (anonymised)
Plug into your stack
One engine. Every channel. Any cadence.
Daily LinkedIn, weekly blog, release-triggered changelogs, monthly case studies — pick the rhythm, pick the channels. Cettle runs it all from one knowledge base.
See pricingNumbers
What changes when you stop running the loop yourself.
Three views from real customer engagements (anonymised). Sources listed under each chart.
Publishing cadence — DIY vs. cettle
One real customer's content output: five months running it themselves, then five months on cettle. Industry median for B2B SaaS content sits at 1.4 posts/month.
Sources: HubSpot State of Marketing 2024 · customer analytics (anonymised, n=1)
What you get when you hand the content loop to us
No more empty calendars
We brief, research and draft on a fixed cadence. Your blog stops looking abandoned without you ever opening Notion.
Sourced, on-brand drafts
Every article comes with citations. We write in your tone — drawn from your existing content and a short voice doc you fill in once.
LinkedIn that doesn't repeat
Each blog post turns into a feed-native LinkedIn post + image, automatically published to your company page.
You own everything
Drafts land in your own CMS. No platform lock-in, no surprise paywall. Cancel anytime, take the content with you.
How cettle runs
Four steps from your brief to a published post.
Click through each step to see what we do — and what stays on your side.
How it works
Six steps. One person on your side. Zero learning curve.
From kickoff to first published piece in under a week. After that, drafts land weekly — you review in your CMS and click publish.
30 minutes to capture how your brand sounds.
One kickoff call. We pull tone, audience, off-limits topics and the channels you want covered. From that moment on, every draft is in your voice — not a template.
We pull primary sources, structure the angle, write the draft. Every claim cited.
Drafts arrive in your own collections. Approve, edit, publish — in your usual editor.
Pieces hit your live site under your domain. Sitemap, OG, schema — handled.
Each blog post becomes a feed-native LinkedIn entry with a generated cover, scheduled and posted via your company page.
The pipeline learns with you. New collection, new tone, new cadence — change it monthly without contract drama.
Any collection, on your terms
Pick what we manage.
Every content type below can become its own cettle-managed collection. Stack them, drop them, change them monthly. Each one is a flat 50€ per month.
Blog Posts
Case Studies
Use Cases
Testimonials
Industry Reports
How-to Guides
Thought Leadership
Blog Posts
Case Studies
Use Cases
Testimonials
Industry Reports
How-to Guides
Thought Leadership
Blog Posts
Case Studies
Use Cases
Testimonials
Industry Reports
How-to Guides
Thought Leadership
Blog Posts
Case Studies
Use Cases
Testimonials
Industry Reports
How-to Guides
Thought Leadership
LinkedIn Posts
Newsletter Drops
FAQ Pages
Launch Announcements
Product Updates
Tooling Reviews
Customer Stories
LinkedIn Posts
Newsletter Drops
FAQ Pages
Launch Announcements
Product Updates
Tooling Reviews
Customer Stories
LinkedIn Posts
Newsletter Drops
FAQ Pages
Launch Announcements
Product Updates
Tooling Reviews
Customer Stories
LinkedIn Posts
Newsletter Drops
FAQ Pages
Launch Announcements
Product Updates
Tooling Reviews
Customer Stories
Pricing
Pay only for what you switch on.
One flat fee per service line. Toggle LinkedIn on or off. Add collections as you need them. No annual lock-ins, no setup fees.
Weekly post on your company page with a generated image, sourced from anything we draft for you.
One full content collection (blog, case studies, use cases…) drafted, sourced and delivered to your CMS. Stack as many as you want.
LinkedIn + 1 collection
What's included in each line
Same flat fee. Same scope. No upsells.
| Feature | LinkedIn 40€ / mo | Collection 50€ / mo each |
|---|---|---|
| Drafting | ||
Weekly long-form drafts | — | 4 / month |
Voice doc + tone calibration | Tone only | |
Citations + sources | — | |
Cover image per piece | ||
| Distribution | ||
LinkedIn page posting | Weekly | — |
Publish to your own CMS | — | |
On-brand image generation | ||
| Operations | ||
Monthly performance review | ||
Topic-pool tuning | ||
Schedule adjustments | Anytime | Anytime |
Multi-brand support | — | Per collection |
Hand us your content loop.
Tell us your brand, the channels you want covered, and the cadence. We confirm fit within 24 hours and have you live within a week. No annual lock-ins.
A handful of brands already inside · 12 onboarded so far. We reply within 24h with a fit check and a price — no pitch deck required.
© 2026 — cettle — All rights reserved.
© 2026 cettle. All rights reserved.